HONOR

ROLE 

ART DIRECTION
DIGITAL CONTENT

OBJECTIVE : CREATE A BRAND WHICH PRESSURES INDIVIDUALS TO THINK DIFFERENTLY ABOUT THE PRODUCTS THEY CONSUME TODAY HARMING OUR PLANET.

HONOR ARE ENVIRONMENTAL AWARENESS PROVOCATEURS DEVOTED TO PERSUADING AND MOTIVATING SOCIETAL PERCEPTIONS CONCERNING THE MOST THREATENING AND RELEVANT ISSUES WE FACE TODAY. THE NATURAL WORLD FACES DETRIMENTAL ABUSE EVERYDAY - HONOR PRODUCES CONTENT TO INFORM AND CREATE AWARENESS AMONGST CONSUMERS.

INSPIRED BY ALOE VERA, THE BRANDING AND TONE OF VOICE EMBODY A HARSH EXTERIOR WITH AN INNER MISSION OF HEALING AND PROTECTION. THE CUSTOM TYPEFACE CRAFTED FOR HONOR MIMICS THE NATURAL FORM OF THE SCALLOPING ALOE LEAF. THE IDENITITY IS VISUALLY STRAIGHTFORWARD AND CANDID TOWARDS CONSUMERS IN ORDER TO CREATE EYE CATCHING AWARENESS. 

DEMERIT SLIPS

DEMERIT SLIPS WERE CREATED TO BE STUCK ON ITEMS WITH NEGATIVE ENVIRONMENTAL IMPACTS. THIS IS A DIRECT AND HONEST ACTIVATION THAT PROVIDES INDIVIDUALS WITH THE TOOLS TO CONSUME RESPONSIBLY. THE SLIPS STATE THE OFFENSE OF EACH PRODUCT, AS WELL AS WHAT CAN BE DONE TO RESOLVE THE ISSUE. 

DIGITAL CONTENT

HONOR CREATED FILM CONTENT WHICH HIGHLIGHTED NEGATIVE ASPECTS OF PRODUCTS WE CONSUME TODAY. IN ADDITION, A SERIES OF GIFS WERE FORMED BASED ON THE SOCIO-POLITICAL CLIMATE WE ARE EXPERIENCING TODAY.