GOLD LEAF MILK TEA

ROLE

PACKAGE DESIGN
ART DIRECTION
PHOTOGRAPHY

OBJECTIVE : REBRAND AND REINVENT THE TRADITIONAL TEA DRINKING EXPERIENCE FOR A YOUNGER AUDIENCE.

PROJECT FEATURED ON
GRAPHIC DESIGN USA MAGAZINE : THE DIELINE.COM : PACKAGINGOFTHEWORLD.COM 

GOLD LEAF MILK TEA CO. IS REIMAGINING THE TEA DRINKING EXPERIENCE WITH IT'S DIVERSE BLENDS OF FLAVORFUL MILK TEAS. WE DELIVER A FRESH, CONTEMPORARY EXPRESSION OF AN ANCIENT TRADITION. WE STRIVE TO CREATE BOLD INFUSIONS WITHIN OUR COLLECTION OF TEAS. OUR ABSTRACT BLENDS, WHICH RADIATE IN EXTRAVAGENT FLORAL RICHNESS, WILL SATISFY YOUR TASTE BUDS AT FIRST SIP.

GOLD LEAF MILK TEA CO. USES TALL CYLINDRICAL GLASS BOTTLES IN ORDER TO ACCENTUATE THE SWEET BEVERAGE HELD WITHIN. THE FORM OF EACH BOTTLE DRAWS ATTENTION TO THE BRIGHT PASTEL COLORS OF THE TEAS.

GOLD LEAF T-PACKS ARE THE MOBILE VERSION OF THEIR LARGER COUNTERPART BOTTLE. T-PACKS DELIVER A SENSIBLE BEVERAGE SOLUTION FOR FAST-PACED INDIVIDUALS WHO NEED A REMINDER TO SAVOR A MOMENT EACH DAY. THE BOLD PACKAGING ALLOWS THE COLORS TO SHINE FROM WITHIN THEIR MINIATURE BOTTLES. THE TEA TAKES CENTER STAGE, WHILE THE DESIGN PROVIDES GOLD LEAF MILK TEA WITH A CONTEMPORARY, URBAN FEEL. 

ASSEMBLED WITH THE MOST PRECIOUS OF ESSENCES; GREEN TEA WITH VANILLA, THAI TEA WITH ORANGE BLOSSOM, AND ROSE TEA WITH HONEYSUCKLE; OUR BRAND HONORS THE AMALGAMATION OF SMOOTH MILK WITH FLORAL TEAS. WE ARE FULLY COMMITTED IN SUPPLYING ORGANIC TEA BLENDS, CULTIVATED TO PROTECT AND NOURISH THE HEALTH OF OUR PLANET.