DISTORTED AMERICAN DREAM

ROLE

ART DIRECTION
PHOTOGRAPHY
EXHIBITION DESIGN

OBJECTIVE : PROVOKE INDIVIDUAL PERSPECTIVE + EXPERIENCE THROUGH FASHION, ART, AND COMMUNITY.

DISTORTED AMERICAN DREAM IS A POP-UP EXHIBITION CREATED TO SHOWCASE THE 11 LOOK COLLECTION BY DESIGNER LIV MAINS. TAKING INSPIRATION FROM THE VISUAL VERNACULAR OF SYMBOLS AND ICONS ATTACHED TO THE AMERICAN IDENTITY, THE COLLECTION QUESTIONS THE GOVERNMENTAL SYSTEMS PUT IN PLACE FOR "ALL PEOPLE" BUT ARE NOT ACCESSIBLE BY ALL PEOPLE. IT'S AIM IS TO PROVOKE INDIVIDUAL PERSPECTIVES BY JUXTAPOSING CONFLICTING REALITIES OF THE AMERICAN IDENTITY. THE POP-UP ITSELF IS A ONE NIGHT INSTALLATION WHICH ALLOWS THESE IDEAS TO EXSITS IN A CURATED  PHYSICAL ENVIRONMENT.
 

POP-UP EXHIBITION

GUESTS WERE ASKED TO TAKE A DISPOSABLE CAMERA, CAPTURE 3 IMAGES, AND PASS IT ALONG TO ANOTHER PERSON, INSTRUCTING THEM TO DO THE SAME. THE CAMERAS SERVED AS A MODE FOR INDIVIDUAL PERSPECTIVES TO BE DOCUMENTED DURING THE EXHIBITION; THEY ECOURAGED INTERACTION BETWEEN ATTENDEES, FRIENDS, PRESS, AND MODELS. 

 

GUESTS WERE INVITED TO FILL OUT A POINT OF VIEW SLIP - ALLOWING PERSONAL STANDPOINTS TO BE SHARED BY ANSWERING A SERIES OF BASIC QUESTIONS RELATING TO THE AMERICAN IDENTITY.